I started this challenge to give. 🤗
To share what I know. To show up even when it’s messy and imperfect.
Three days in, the challenge gave something back.
A message landed in my DM.
No pitch. No collab request.
Just someone I’ve never met saying:
“I love your content. Thank you for being an inspiration to others like me.”
I stared at that longer than I should admit.
No leads. No viral hacks. No million views.
Sometimes a single DM is all you need to remind you why you started.
Because here’s the reality I want to paint on your mind…you don’t always see where your words land.
The numbers don’t show you the person on the other end who almost gave up but didn’t. The person who needed thay encouragement.
Who read your post at midnight or early morning and thought, okay, maybe I can do this too.
You started this to give.
Sometimes it comes right back.
Day 4 of 21 🤎
P.S. Thank you for that someone who personally reached out. Your DM encouraged me today. TY
You know that one friend who talks like AI? Or maybe that's also me? 🫠
Want to avoid these AI words when you write copies, articles, etc.?
Feeling generous today, so here's something I actually use in my writing workflow.
I'm using this list myself, and I'm giving it away for free.
🔗 link in bio
🚀 10 Lessons from 6 Months as a Content Creator 🚀
After half a year exploring the world of short videos (and feeling like a Gen Z, haha), I’ve learned more than I could have imagined.
From planning to posting, here are the top 10 lessons that stuck with me:
1. Consistency beats perfection.
2. Ideas multiply as you go.
3. Repurpose relentlessly.
4. Systems beat sprints.
5. Show your work and your mess.
6. Protect your energy.
7. SEO is not dead.
8. AI is a tool, not a threat.
9. Find your people.
10. Clarity comes from action
Want to read more? Swipe through for insights and actionable tips to boost your content game.
Remember: creating video content is a marathon, not a sprint.
Subscribe to krisettelim.com for more systems and strategies.
Visit settewriter.com let’s collab. Together, we adapt.
✨✨✨
Quick intro: I’m Krisette Lim and I help you write and think better with systems so you can thrive with AI.
→ For managers, decision-makers, founders: I build, optimize, and improve SEO/content systems so your teams win together.
→ For junior writers and marketers: become irreplaceable, my Undaunted course + coaching is for you.
PS: Next Undaunted cohort opens November 21. Drop a comment or DM me.
One of the hard talks today: it’s easy to start but only a few can finish well. I’m also guilty here.
Question for SEO experts, strategists, and content leads: Which keyword would you chase?
→ Option A: Easy KD. Shows up in AI Overviews. Ranks on SERPs. But the organic traffic? Small. Maybe 50–100 visits a month.
→ Option B: Hard KD. Also appears in AI Overviews. Ranks on SERPs. But the organic traffic? Significant. Think 1,500+ visits monthly.
Here's what I want to know:
1. Which one is more valuable to your SEO and content strategy right now?
2. Which one feels like a true badge of honor for SEO writers; the one that says "I earned this rank"?
I'm not here to preach an answer. I want to hear yours.
Some will say easy KD is smart; it builds momentum, stacks quick wins, and proves you can publish and rank without burning budget or months of link building. Low competition means you can test, learn, and move fast.
Others will argue hard KD is where the real game lives. High difficulty means high intent, high volume, and proof you can compete with established players.
Ranking there signals authority, earns trust, and drives revenue that matters. It's the long game, but it pays.
And then there's the AI Overviews layer.
Even if you rank first, you might not get the click. But they might know your brand or see your brand. Maybe remember it or forget it. 😂
That changes the whole value calculation; does traffic volume still matter if users get their answer before they scroll?
My take (I could be wrong, so correct me or let's have a convo via DMs).
→ Strategy depends on where you are. New site or tight resources? Easy KD builds credibility and momentum. Established brand with authority? Hard KD protects market share and brings real revenue and reach.
→ But for writers? I think hard KD is the badge. It shows you can research deeper, write tighter, earn links, and still break through when the odds are stacked.
Now it's your turn.
Answer any of these or choose one. HAHAHAHA! 🫠
→ Which keyword would you prioritize—A or B—and why?
→ Does AI Overview visibility change your keyword targeting at all?
→ What's your "badge of honor" moment in SEO content?
——————————————————————————————
Subscribe to [krisettelim.com] and let's get better with systems.
Uggghh. So salesy. 😂
Love how my team edited this. Anyway, I'm going to be upfront.
Sign up using my Manus code so we both get credits. That's it. 😂
Code: 👉 https://manus.im/invitation/ESF2HT47AO4OZ
Every SEO trend comes and goes, but some fundamentals still carry weight. ✨
In this old recorded video, I break down the three pillars I stick to, no matter how the algorithms shift:
→ Content. It's not just for rankings, but for trust. Creating stories and resources your people actually want to read.
→ Link building is for earning real endorsements from real sites. No shortcuts. No spam. Connections that add value, not noise.
→ Technical SEO for cleaning up the behind-the-scenes and the "spaghetti codes" as one dev calls it. Every site needs smooth navigation, smart structure, and zero crawling headaches.
I’ve spent 14 years in this field watching shiny tactics pop up and fade, but these basics keep performing, month after month.
Tired of the “this is the year SEO changed forever” headlines?
Go back to basics.
No magic, no hacks. Just what works.
I still swear by these, even as the algorithms dance and AI tools get smarter.
Shiny tricks fade. These pillars hold up sites, brands, and reputations.
P.S. This has been an old video recorded a few months ago and was edited late and I just found it today while cleaning my archives. HAHAHA! Still relevant, though, for my #mondayhardtalks series.
Curious how this looks on real projects? I'll share more of them on my blog.
Subscribe to [krisettelim.com] and let’s get better with systems.
Hard talk about AI content scaling ‘cos it’s Monday! ✨
Seeing many ads promising “hundreds of content pieces with AI templates” and “no need for writers or editors.”
I’m not anti-AI (I use it daily in my processes) but there are NO shortcuts in marketing.
These gurus make big promises then just sell you a course without support and care for your brand and results.
You don’t want to force your brand into someone else’s template.
Only you know what works for YOUR audience.
Shortcuts in SEO always bite back.
Stay smart, be discerning.
Let’s sparkle together in this marketing space! ✨
Worth resharing and reposting. ✨ HOW ARE YOU, REALLY?
#mentalhealth #mindset #digitalmarketers #writers #contentmarketers #contentleaders
Out of curiousity
I sincerely
Ask Perplexity
why LLMs use em dash
So starting today, I won’t bully em dash anymore. 🤣
I learned something. 😂
Referral link of Perplexity Pro here. You get 1 month free and I get 1 month free. Yay! ✨
🔗 https://perplexity.ai/pro?referral_code=BIXH9MUI
Is AI content good or bad? 🤷♀️
Marketers are completely split on this right now.
What if we’re asking the wrong question though?
Instead of “Is this AI?” maybe ask:
• Does this actually convert?
• Does this help real people?
• Are we getting business results?
With AI overviews taking over search, clicks might be the new vanity metric 👀
Are we obsessing over the wrong stuff?
#hardtalks #AIcontent #contentmarketing #digitalmarketing #conversionfirst
🎶 Afternoon Reverie VN
Sometimes you need to pause and enjoy the silence. 🌸
To listen more and be grounded. ✨
After 14 years in SEO and content marketing, I’ve learned that true productivity isn’t about hustling 24/7.
It’s about honoring the things that recharge you, too.
My secret?
I protect my weekends for what lights me up:
☕️ Slow coffee mornings
💪 Sweaty workouts
📝 Journaling my wins & worries
🍜 Trying new food adventures
💑 Quality time with my hubby
👧 Being fully present with Anika
✨ Me time, just for me
When you fill your own cup, you show up better for your clients, your team, and yourself.
Block out your next weekend for YOU.
Even one intentional hour can make a world of difference.
What’s your favorite way to recharge?
Drop it below—I’d love to swap ideas! 💬👇
One of the hardest convo I have with myself?
Monday hard talks again!
Potential customers are searching online differently.
Different channels. Different ways. Different stages.
In this video, I share my honest opinion.
And disclaimer, I am not a guru or expert. I am sincerely yapping about my observations and nuance of how people search.
Should you be everywhere?
If you’re a one man team.. It’s a recipe or burnout. 🤣
Enjoy watching and listening to my new obsession to sound effects. 🤣
Sometimes I pause to appreciate how privilege can become a purpose. ✨
Last month reminded me that being grateful for the present moment as a spouse, mom, and professional creates space for extraordinary things to happen.
What made June special?
Joining the Superpath community's 30-day LinkedIn challenge introduced me to incredible like-minded people.
There's something wonderful about watching others share not just their marketing insights, but their human side...
Their creativity, vulnerability, and growth journeys (including LinkedIn metrics! Hahaha)
By God's grace, our organic traffic is up by 68.9% vs last month at Appetiser Apps.
But what truly matters? Our TD shared that our SEO and content efforts are generating high-quality leads for sales.
Numbers are great but impact is everything. Quality > quantity.
Completing a custom link-building plugin with our dev team reminded me why, at Appetiser Apps, we're thinking in systems and seeing things like "engineering our lives."
Automate to focus on what matters.
And it overflows as well in how we think about SEO and content strategies and processes.
From closing in on my Ahref's certification to hitting a new PR on my back squat (60 KG—never thought I'd see that day!), growth happens everywhere when you stay consistent.
Plus, launching my pilot podcast episode was terrifying and exhilarating.
It's called "Beyond Content Marketing" because the best conversations happen when we go deeper than tactics—when we explore stories, connections, and the human side of this industry.
The thread connecting all of this?
Showing up consistently, trying new things, and staying curious.
Whether it's leading monthly sprints as the team's cheerleader, getting more confident on video content, or simply being present for my spouse and Anika who matter most...
June taught me that growth isn't just about hitting metrics.
It's about becoming more resilient, more mindful, and more connected to the people and purpose that drive us.
Here's to more conversations, more connections, and more moments where privilege transforms into purpose. 🙏
#contentmarketing #leadership #g
Breaking: Instagram posts are now searchable on search engines! 🔥
Your carousels can now show up on Google: time to optimize.
I’ve made a set of B2B carousel prompts to help you get discovered (and drive leads) with this new update.
Follow @settewriter to get the prompts.
Just Comment POST ✨
#contentmarketing #contentcreation #marketingstrategy #prompts #b2bmarketing
One of the hard talks I’d like to yap about is how AI is changing the way we search. ✨
Albeit, I’m not giving any unsolicited SEO or content marketing advice in this video.
It’s more of a pep talk. 🤣 If you experienced decline in traffic, you’re not alone.
However, there’s a word here I want to emphasize.
ACCEPTANCE.
Why?
Well, go straight to 0:20 secs. 🤣
For more content like this, follow Krisette Lim and together let’s thrive.
Some updates last June worth "carouseling" 😂 Enjoy!
What's new?
- More opportunities for organic search (but don't be optimistic, lol)
- Focuses on rewarding high-quality content
- Underutilized channel of B2B brands: YouTube
My action plan:
- Monitor rankings
- Audit top pages
- Refresh outdated content
Noticed any changes yet?
How are you adapting?
For more content updates in the intersection of SEO, content marketing, AI, and productivity, subscribe to my weekly newsletter.
🔗 https://lnkd.in/gS7qesmM
As a content marketer, I learned how to find my pacing rather than forcing things. ✨
Monday’s hard talk on search and content marketing. ✨
Save for later. 💥
I could have said this in a talking head or written it down as a caption. But I want NEXT LEVEL that AI can't do. Purely my brain cells, my own voice, and of course, the ever-reliable creativity of my creative team. ✨
Make sure you take care of your embudo. 😂
My biggest mindset shift as a B2B content creator 👇🏼
After years in B2B content, I thought success meant perfect posts and perfect timing.
But the real shift happened when I started showing up as myself, not as a “perfect” marketer.
People want honesty, not perfection.
My 3-step mindset exercise:
1️⃣ Ask: What’s my audience struggling with?
2️⃣ Share: A real story or lesson from your journey.
3️⃣ Invite: Ask for their thoughts or experiences.
Since making this shift, my engagement has doubled.
What’s your biggest mindset block right now? I’m listening.👇
💥 SAVE FOR LATER
The fundamentals are often overlooked yet they are the part of the building blocks of visibilty.
Whether this is a refresher to you or a new insight if this is your first time to know about SEO, hope you find this helpful.✨
I remember what my golf coach told me.
“Master the basics and you’ll go farther. Even if you use different clubs, once you master the basics the advanced mechanics will be more manageable.”
And I think this is also true in SEO and content.
Before we “deep dive” into the latest features and next AI tool and whatever shiny object we see, let’s not forget the basics.❤️
Sometimes the creativity sparks in calmness. 😉
Process your content slowly and mindfully to reach a state of flow.
Zero inbox. Every in-house marketer's dream. Or maybe it's just me?
But here's what I'm seeing daily: outreach emails flooding my inbox with the same old approach.
Email pitches that feel like they're from 2015.
As a content marketer, here's my unsolicited advice to link builders and outreach specialists.
Stop asking. Stop manipulating.
Start connecting.
The partnerships I've built at Appetiser Apps didn't start with someone asking for a link.
They started with genuine conversations, shared insights, and mutual value.
(Shoutawwtt to all those contacts! I appreciate you)
Build relationships first.
Prioritize connections over quick wins.
When you lead with authenticity and value, the links (and opportunities) naturally .
What's your take on modern outreach? Are you seeing the same outdated tactics in your inbox?
P.S. Shout out to Alex Horsman for the inspiration behind this post.
I saw one of his carousel posts about building genuine connections and relationships, which really resonated with me.
Just giving credit to whom it is due. 😊
Thank you for sharing that wisdom! 🙌
hashtag#ContentMarketing hashtag#DigitalMarketing hashtag#Outreach hashtag#MarketingStrategy hashtag#Networking
I see it happen time and again... 😩
Businesses invest countless hours creating content nobody finds, focus on SEO without valuable content, or simply burn out from unsustainable marketing approaches.
What's missing? The intersection where these elements meet, with sustainability at the core.
Creating content isn't just about production—it's about connection. When you solve real problems, speak your audience's language, and create value first, marketing becomes service, not self-promotion.
SEO isn't separate from content—it's how your best ideas get discovered. Understanding what your audience is searching for allows you to build authority through strategic content ecosystems that work while you sleep.
🧠 The Sustainable Advantage:
The missing link?
A growth mindset that views challenges as opportunities, builds systems that improve with each iteration, and prioritizes progress over perfection—all while protecting your mental wellbeing.
At @settewriter, we help established B2B businesses and service providers be seen and stand out in a sea of AI sameness.
Which area challenges you most: creating valuable content, improving visibility, or maintaining the right mindset while doing both?
Comment below.
#contentmarketing #seostrategy #sustainablegrowth #mentalwellbeing #marketingwithoutburnout #contentsystems #visibilitybydesign #growthmindset #contentcreators #seotips #WritingThatBlooms
Are blogs dead? 🤪
Not really, especially if you’re answering the burning questions of potential customers.
When Angela Leoncio told me we exceeded our organic SQLs last month, I was delighted to hear the news.
Let me share how one blog post landed us a client.
You’ll never guess how one blog post just converted a client.
But of course, the credit highly goes to the sales and app development team for their amazing work.
Here’s some real talk.
As a content marketer, it can be discouraging to see dipping web traffic.
Like, you’re putting in all this work and sometimes you don’t see the immediate impact.
But my TD just shared this win with our team and I had to share it with those who never lose their faith on blogs.
This client was searching for the perfect app development partner when they stumbled upon our Google Ad.
She clicked through, started browsing our website, and then here’s the kicker…
She read one of my blogs about about app marketing costs.
That blog post?
From that blog she filled out our contact form.
From there, our sales team brought them into our Momentum program and now they have a fully launched app with our development team’s support.
The thing is, the customer journey was never linear, you know?
Like, you’ll never know which piece of content will be THE piece that converts or CONVINCES someone.
Plus the intertwined efforts of the sales and product teams.
Here’s what I learned from this: We’re not just writing blogs for Google or for algorithms.
We’re really answering the burning questions of our potential clients.
And the key?
Explaining things in simple words that they can actually understand.
Our pomposity and jargon-filled articles will only confuse them.
Thus we need to think how customers think.
What words do they use?
Are they satisfied with the answers?
It’s amazing how all these efforts: the paid ads, the organic content, the technical SEO stuff, the web design: it all works together.
And sometimes success starts with those seemingly small things:
An internal link update
An image optimization
Maybe a schema markup integration
What’s that 1% you can improve in your content today?
Noticing a decline in traffic lately? Even if AI overviews are dominating top and middle funnel content, you can still thrive today. Focus on the bottom funnel and address your customers' pressing concerns Make it helpful, fun, unique, and sincere. Always prioritize their needs.
Tim Soulo’s post on his quest in finding his copywriter has gained 500 comments.
It’s about a dozen copywriters who couldn’t answer 4 basic questions during interviews last year and only ONE, according to him, “gave answers that were even close to satisfactory.”
How he framed his post spark conversations among aspiring and seasoned (and veteran) ones..
Instead of joining the pile-on shaming those who don’t know these frameworks and lording over them…
Here’s what I think we should focus on:
The gap isn’t just knowing frameworks.
It’s knowing HOW to use them.
Anyone can Google “AIDA formula” or “PAS framework.”
(Not “Aleyda Solis tho this gal knows her stuff about SEO”… it’s AIDA 😄)
I made this video and edited it myself because I have a message to all aspiring and seasoned copywriters. ✨
To every aspiring copywriter reading this:
Study human psychology, not just templates.
Network with thought leaders in the space.
Invest in courses that teach application, not just theory.
Most importantly. Understand your customers deeper than anyone else
You’re CAPABLE. Keep IMPROVING.
Don’t just sell products. Sell stories that connect.
And to all seasoned ones and pros alike, instead of gatekeeping, let’s lift each other up.
We were all beginners once.
Pay it forward by mentoring someone who’s just starting their copywriting journey.
What’s your take?
What separates good copywriters from great ones?
#Copywriting #Marketing #ContentCreation #professionaldevelopment
What happens when we don’t water plants consistently?
Here’s a lesson for all content marketers and creators. 😌 #ContentMarketing #contentmarketersph #contentmarketers #b2bcopywriter
View more
