Less is More in Facebook Marketing

Less is More in Facebook Marketing

I’m a minimalist. I believe less is more. And I never thought it also applies to Facebook Marketing.

I recently stumbled upon Mashable’s Todd Wasserman post about Facebook Marketing. He said,

If you’re looking to take a day off from posting on Facebook, choose Wednesday, but don’t rest on Sunday or you’ll miss the best opportunity of the week.

The advice was taken from Buddy Media‘s “Strategies for Effective Wall Posts: A Timeline Analysis,”

The key findings of the study:

  1. Keep it short. It’s all about brevity on Facebook. Posts with 80 characters or less receive 23% higher interaction than longer posts. Brands are not, however, creating posts at the optimum length, as more than 75% of all posts contain more than 80 characters, which negatively affects interaction.
  2. Tried and true: Call to actions still work. Our past data reports always seem to indicate that telling fans how they should interact will help drive specific types of interaction. After determining the goal of a wall post, brands can then determine the type of call to action required and reap the rewards:
    • When fans are asked to like a post, there is a 3X higher like rate than when not asked to like
    • When fans are specifically asked to comment on a post, there is a 3.3X higher comment rate than when they are not asked to comment
    • When fans are asked to share a post, the share rate is 7X higher than those posts not asking fans to share.

Keep it short and simple, yet powerful.

Source: Mashable and Buddy Media

Photo credits: The Independent Blogs and Facebook Images

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